The Story of Rockwell Trading

Markus Heitkoetter

Markus Heitkoetter
CEO of Rockwell Trading

If you read my story on our homepage, then you know that I quit my day time job as a director at IBM in 2002 and moved to the United States to become a full time trader.
And I've been very happy with my decision.
So why would I bother opening and running a business, if I could live off my trading?
The answer is simple: I believe in diversifying your income.
If you have read "Rich Dad, Poor Dad", then you know about the "Cashflow Quadrant". The basic idea is to shift from active income to passive income.
Trading is VERY active income. If you don't trade, you don't make any money!
So in addition to my trading, I have other sources of income: I am a partial owner of an oil tanker and a container ship, I own several investment properties, and I have a couple of businesses, one of them being Rockwell Trading. Having multiple streams of income allow me to take an extended vacation without having to worry about active income.

Rockwell Trading - How It All Started

After living in the US for a couple of years, neighbors and friends noticed that I don't go into an office and spent a lot of time with my family. So they asked what I did for a living, so I invited them into my home office and showed them. They were fascinated! They loved my simple, yet very structured approach to day trading. They told their friends about it, and more and more people started asking me to show them how to day trade. I'm was torn: I wanted to help them, show them how to trade so that they could live the lifestyle they wanted, but I spent more time teaching than day trading - and my trading started to suffer.

With the help of my brother and my best friend, I created a website to share my knowledge. We were thinking about a name, and my sister-in-law came up with the name "Rockwell Trading." In February 2005, Rockwell Trading was founded and we published several day trading strategies. We were overwhelmed by the success: In just a few months we had become the biggest partner for Strategy Runner. Hundreds of traders were using Rockwell Trading strategies. And in early 2006, an independent company, tracking more than 1,500 trading strategies, ranked Rockwell Trading's strategies for many months in the Top Ten for "Best Futures Trading Strategies."

Our website received thousands of hits and emails were pouring in. We weren't expecting that level of demand and I have to put a team together to help me - quickly. But it was important to me that the Rockwell Trading team does what I am committed to doing: Helping traders to achieve their trading goals in a systematic way and change their lives! I wanted to make sure that every trader who comes to us gets exactly the same quality of day trading education that I gave neighbors and friends when they were sitting next to me in my home office.

Before bringing anybody on board of Rockwell Trading they had to know and be fully committed to my goal:

My Vision And Goal

Rockwell Trading's goal is to help traders like you to achieve your trading goals,
so that you, too, can live the lifestyle you want, afford to buy the things you want to have, be more relaxed and have more time for the things you enjoy doing, and that are important to you.

So over the years I have developed a systematic step-by-step approach that takes you from where you are today, to where you want to be. Here at Rockwell trading you'll find proven day trading strategies, solid risk and money management techniques, as well as easy to use tools and techniques to control your emotions and trade with confidence and consistency.

I hope that the materials on this website will help YOU to achieve your trading goals!

All the best in your trading,

Founder and CEO of Rockwell Trading