About Us
Rockwell Trading Inc. was founded in February 2005 by five active traders, three of them being floor traders on the CBOT. Behind Rockwell Trading Inc is a young and extremely dynamic team that teaches people how to make money with day trading.
Currently we are the fastest growing company in our industry and our customer satisfaction rate is 100%!
Rockwell Trading was founded to use the knowledge of many years of active trading, including floor trading, to teach people how to make money trading at a level the industry hasn't seen yet.
We are committed to being the leader in our industry by offering the best product and guarantee available!!! There are many aspiring traders that have fallen victim to scams and myths or lies about day trading that are simply unrealistic or untrue. We have taken the following steps to separate us from the rest and ensure that you are 100% confident in our business:
- We are the only business in the trading education industry that is a member of the Better Business Bureau (BBB)
- Rockwell Trading is a member of the National Consumer League, supporting them in their fight of internet fraud
- Rockwell Trading is only one of a few trading education companies that have offices in the Chicago Board of Trade - At the place the trading happens!
- We offer the strongest guarantee in the industry: If we are not able to teach you how to make money trading - we not only unconditionally refund your investment, we also pay you $1001 out of our pockets.
Our Team Members
 Markus Heitkoetter
As CEO at Rockwell Trading, Inc., Markus has taught hundreds of investors how to make consistent profits in the U.S. and European markets.
Markus started trading 19 years ago, using point and figure charts from published numbers in the morning newspaper, mainly with stocks. In 1996, he began developing a number of trading systems by using SuperCharts (which is now TradeStation), MetaStock, OmniTrader and other software.
In 2002, Markus decided to quit his regular day job as a director at IBM and become a professional trader. He moved from Germany to the United States to get started.
Throughout his career, Markus has traded EVERYTHING: stocks, options, futures, commodities, spreads, Forex, foreign markets, interest rates, etc. If it’s out there, he’s probably traded it. In addition, he’s traded on a wide variety of different timeframes: ticks, 1-, 3-, and 5-minute, hourly, daily, and weekly.
In the past 5 years, Markus has taught his strategies and methods to hundreds of traders all over the world, offering educational webinars for the CME (Chicago Mercantile Exchange), Eurex, FxStreet, Strategy Runner, and other financial companies. He’s written articles on over 500 websites, and he’s become an expert contributor on ezinearticles.com, Yahoo Answers, and FAQTs.com.
Markus holds the German equivalent to an MBA in Business Administration and Computer Science.
 Mark Hodge
Mark began his career in the financial industry with Morgan Stanley Dean Witter back in 1995. He started off using S&P fundamental sheets to identify undervalued companies, and, in the late 1990s, he became a student of technical analysis and jumped into swing trading.
After getting his license as an advisor with American Express, Mark decided to dedicate his time to a career in trading. He spent 5 years as a full-time options trader, where he focused on complex, multi-legged positions to minimize risk and increase reward. His extensive knowledge of options and futures trading has lead to his success as an educator with Rockwell Trading.
Since joining Rockwell in July of 2006, Mark has taught students all over the world to meet their trading goals using professional money management and Rockwell's simple trading strategies.
Dave Immel
Dave Immel began trading the Futures market in 1999. He’s also well-versed in trading the Forex currency markets.
Thanks to Dave’s job as a professional basketball coach, he has a great deal of coaching experience to draw from when it comes to Rockwell Trading. A former Rockwell student, Dave signed up for the Rockwell coaching program in 2007. Combining his skills as a trader and a coach, Dave is working for Rockwell Trading, helping students learn how to trade the Futures markets successfully and develop their trading for optimum performance and results. Dave’s two passions are trading and coaching, and working with Rockwell, he is able to fulfill both.
 Jose Aranaz (Joey)
Joey is a recent addition to the Rockwell Trading coaching team. He brings with him more than 25 years of trading experience. He started his trading career in the Japanese Grain market in 1977. He was a licensed financial consultant with Merrill Lynch International and also a Senior Dealer with Arab Asian Bank Hong Kong, specializing in currencies (forex), bonds, commodities, and futures. As part of his professional tasks, he was involved in training private individuals and traders in different trading methodologies.
Since his "retirement" from the financial industry, he still follows the technical innovations and changes in the financial markets.
He continues to invest and trade in the wide spectrum of financial instruments. He also owns and operates a family business involved in exports.
Joey holds a Bachelors Degree in Business Management.
 Hadar Shmueli
Hadar's area of expertise is wide and varied. He worked for seven years as a software engineer in three High Tech companies focusing on complex systems and technologies. Eight years of trading the stock market positioned him as an expert in this field. Hadar also teaches seminars on "social dynamics,” in which he guides students on how to improve their communication skills and build better connections with others. Using his knowledge of the NLP techniques, his ability to coach for Rockwell Trading is astonishing. Hadar holds a BA in Psychology and Computer Science.
 Rollie White
Rollie brings over 30 years of professional management experience to our team. Rollie worked for Dresser Industries for much of his career and has held executive positions in Sales, Marketing, Engineering, and General Management. In August 2007, Rollie became a student of Rockwell's Day Trading Coach Program and succeeded in becoming a full-time day trader. Impressed with Rockwell's product, customer service, and dedication to client satisfaction, Rollie agreed to come on board in March 2008 to assist in running the company and driving its future growth. Currently, Rollie is Rockwell Trading's COO.
 Orr Peles
Orr joined Rockwell Trading after establishing a career in sales and business development in various High Tech companies. He brings over 10 years of extensive experience in forming strategic alliances, generating distribution networks, and developing new businesses all over the world. In addition, he contributes a broad knowledge and understanding of system trading thanks to his tenure as a senior salesman at Strategy Runner LTD. Orr is currently managing the Affiliate and Partnership program for Rockwell Trading, and he’s also the Program Manager for our Stock Trading Coach program.
Orr holds a BA in Economics and an MBA in Business Administration.
Mandy Willits
Mandy brings 8 years of customer service and account management experience to Rockwell Trading. Prior to Rockwell, Mandy was a partner in a catering and event-planning business, managing over 120 customer accounts.
Mandy is currently the Account Executive in our Sales Department, and she’s proud to be to the first stop for all new Rockwell students along their path to a successful trading career.
 Jyoti Pillay
Jyoti Pillay joined Rockwell Trading in September of 2006. She is our Finance Manager and responsible for maintaining the organization’s accounts, budgeting, payroll, and other administrative tasks. Before joining Rockwell Trading, Jyoti worked for H&R Block as a tax specialist. She started her career working for a Stock Broker in National Stock Exchange in Mumbai, the equivalent of the New York stock exchange. Jyoti has earned her Bachelors degree in Accounting.
 Nicole Quinlan
Nicole brings a wide range of writing experience and expertise to the Rockwell Trading team. She's written in a variety of fields, including advertising, marketing, sales, journalism, product reviews, and even a few fiction genres. Currently, Nicole works on Rockwell Trading's Marketing and Educational teams, as Senior Copywriter.
Tobias Heitkoetter
Tobias heads up operations in our German branch, marketing our coaching programs directly to our European client base. He started his trading career 5 years ago, day trading the Bond market. Later, he added the e-mini stock indices to his trading portfolio, and he continues to follow stocks on the weekly charts.
Before joining Rockwell, Tobias worked for several other trading companies in the US and Europe. Tobias has dedicated himself to providing ongoing support to our students, and he continues to work with our international partners to expand the worldwide Rockwell community.
 Vicki Flaugher
Vicki joins the Rockwell team after years in the high-tech industry. She brings extensive trading experience and has a passion for financial education. With knowledge in advertising campaigns, search engine optimization, and website re-design, Vicki is working side by side with the Marketing and Sales team and offers support for ongoing projects.
Update: GRADUATED TO TRADING! Vicki has moved on to trade for herself after learning our methods here at Rockwell Trading.
 Denise Geihm
Denise joined Rockwell Trading following a career as an equity and agency trader for institutions and hedge funds. On the trading/agency desk, she has worked with Market Makers and Floor Traders executing large block orders. She brings over 15 years of investment and financial management experience. Most recently, she worked as an Investment Consultant at TD Ameritrade. She was responsible for providing on-going financial and investment counseling and fostering new business development. Denise has a Bachelor of Science degree in Finance as well as numerous securities licenses.
Update: GRADUATED TO TRADING! Denise has moved on to trade for herself after learning the methods and disciplines we teach here at Rockwell.
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